The Ministry of Industry, Tourism, Innovation, Transport and Commerce of the Government of Cantabria, through SODERCAN, has launched a new project to attract foreign capital investment. The first phase of the project includes the creation of an information website in four languages (Spanish, English, German and French).
The Minister of Industry, Javier López Marcano, accompanied by SODERCAN CEO, Rafael Pérez Tezanos and Managing Director José Antonio García Delgado, presented the website ‘Invest in Cantabria’ https://investincantabria.com/. Clear, simple, highly visual and intuitive, the website provides information and orientation to users and potential investors about the business advantages and opportunities Cantabria has to offer.
The site ‘Invest in Cantabria’ has various sections that provide a general description of Cantabria, a visual display of port and airport connections to Europe and America, important regional economic data and indicators, information about the high quality of life, the industrial base of the region, business clusters, universities, research and development institutes, especially the PCTCAN Scientific and Technology Park, and opportunities for industrial properties.
López Marcano explained that with this project, led by SODERCAN, the Ministry of Industry will offer potential investors support and consulting services throughout the entire process of setting up a business project: potential locations, regulatory procedures, grants and subsidies, global assessment, etc.
In addition to the excellent quality of life, its rich cultural and natural heritage and tourist attractions, the Minister highlighted Cantabria’s ideal strategic location and long industrial history and leading centres of research and innovation, making Cantabria “the perfect place to live, to invest, to build, to recruit and retain talent”.
The managing director of SODERCAN explained that this will be an on-going and evolving project aimed at attracting potential foreign investors interested in undertaking new projects in Cantabria.
He explained that in this first phase, SODERCAN will conduct a five-month positioning campaign on Google, aimed primarily at the UK market, where it is hoped to attract potential investors looking to establish themselves in other European countries to navigate the trade obstacles presented by Brexit.
Pérez Tezanos explained that the information from web searches will permit the creation of a “heat map”, providing a complete analysis of the sectors in Cantabria which attract the most interest and the countries of origin of those seeking business and investment opportunities in Cantabria.
An in-depth analysis of this data will facilitate the constant adaptation of the project to the interests of potential investors.